Super Bowl '22 Campaign
I led the strategic product design initiatives for Rocket Homes' award winning Super Bowl 2022 campaign.
Championed product strategy and spearheaded cross-functional collaboration for Rocket Homes & Rocket Mortgage's Super Bowl '22 campaign, driving impactful outcomes.
Due to technical limitations we had to limit access to RocketHomes.com in advance of the spike in Super Bowl traffic. We created a landing page to redirect the spike. I had to design 3 phases of the landing page: pre, during and post Super Bowl to coincide with the airing of the commercial and to ensure that we did not giveaway the talent. In addition to the landing page I designed additional collateral to support the campaign such as: novelty listing pages, email campaigns, homepage banners, and more. I partnered with our Marketing team to ensure there was alignment on copy, creative, and strategy.
Early concepts
55% surge in account creations, accompanied by a 235% increase in mobile app downloads and a 157% rise in app launches post-launch. Crafted compelling collateral, including novelty listing pages, email campaigns, and homepage banners, in close collaboration with the Marketing team, ensuring alignment with brand messaging and objectives.
Thrived in ambiguity, conceptualizing winning design concepts despite limited initial context or finalized marketing materials. Adapted seamlessly to evolving requirements, transforming the landing page into a joint effort between RocketHomes.com and RocketMortgage.com.
Mastered the art of driving product innovation and strategic direction in high-pressure environments, delivering tangible results and fostering cross-functional collaboration at a senior level. Achieved record-breaking results, securing top accolades and demonstrating the effectiveness of strategic product design in driving business growth and user engagement.
