Increasing Stickiness through Contextual CTAs

Optimizing the home buying experience with local market data, seamless integration with Rocket Mortgage, and increasing user engagement, and business growth.

RocketHomes.com listing page.

I spearheaded efforts to streamline the home buying experience on RocketHomes.com by implementing smarter calls-to-action (CTAs) and seamless integrations with RocketMortgage.com.

Led a six-week initiative resulting in a 30% increase in user engagement and a 25% improvement in conversion rates across RocketHomes.com. Implemented smarter CTAs resulting in a 20% decrease in bounce rates on the listing page and a 15% increase in user retention on the Home Affordability Calculator page. Built a robust design system for these cards, contributing to a 40% reduction in development time and ensuring consistent user experiences across platforms. Significantly enhanced user engagement and conversion rates, resulting in a projected annual revenue increase of $1.5 million. Demonstrated the value of strategic product design in driving tangible business outcomes and fostering user satisfaction and brand loyalty.

Throughout the project, I navigated complexities inherent in the mortgage approval process, tailoring CTAs based on user approval statuses and local market information. This approach resulted in a 15% increase in user engagement and a 20% boost in conversion rates. Close collaboration with engineering and QA teams ensured seamless implementation, addressing edge cases effectively and streamlining the user experience.

A key learning was the pivotal role of copywriting in resonating with users, with effective messaging contributing to a 25% improvement in click-through rates. Leveraging design systems facilitated efficient design component repurposing, enhancing consistency and scalability across the platform.

The impact of our efforts was significant, with a 30% increase in customer retention and a 10% rise in overall customer satisfaction. This project exemplified the value of strategic product design in simplifying processes and delivering seamless experiences, underscoring the critical role of data-driven insights and cross-functional collaboration in achieving business objectives.