Product Case Study —

5 Minute read

Seamless Integrations

Simplifying the home buying experience with smarter CTA's, local market data, and seamless integrations with RocketMortgage.com.

Kapture-2022-06-03-at-08.18.56

rockethomes.com listing page.

CTA templates

There was a lot of different things to consider when designing these CTA's to integrate seamlessly into the product. I had to take into consideration the different data points available to ensure that it felt seamless to the user. I designed 11 templates with multiple variations to help facilitate ease of implementation across the different products on web and mobile.

Web CTA's on the listing page update based on market information and users approval status giving users more information to make a more informed choice.

App CTA's on the listing page update based on market information and users approval status giving users more information to make a more informed choice.

CTA's on the listing page update based on listing information and users not eligible for VAL status helping users make a more informed choice.

CTA's on the listing page update based on listing information and users has a VAL status helping users make a more informed choice.

Clarity and context

Designed accompanying modals to help users understand the why and what. In this scenario, the user has an approval letter and is eligible for a verified approval letter.

verify

MOBILE WEB

adjust

MOBILE APP

Key learnings and takeaways

Copywriting is an art!

Finding the right sentiment came easier than finding the right words/phrasing that resonated with users. 

MAPPING / ARCHITECTURE

Information architecture is extremely beneficial. It was extremely handy when we wanted to repurpose components onto other parts of the experience.

WORKING IN TANDEM

Close collaboration with Engineering and QA helped find edge cases that were overlooked.

Full case study available on request.

© 2016 — 2022 SAGANA MAHALINGAM

Back to top Arrow